Many businesses want to break into the Japanese market, but they all face one major obstacle – the language barrier.
This is especially the case when businesses need to hold events in Japan.
Events like trade conventions, exhibitions or seminars can really make a difference and help your business take the first step towards success in Japan.
However, if one does not understand Japanese, it will be very hard to communicate with the locals.
How can one overcome this difficulty?
Here are some ways to do so:
1) Get an interpreter
Interpretation services are highly recommended for those who require real-time translations.
This is especially useful during exhibitions or trade shows where businesses need to reach out and communicate with customers. Interpretation services will ensure that there is no miscommunication and the correct message is related to the customer. Customers will also be able to get their queries answered in real-time.
Of course, one disadvantage of interpretation services is that they are relatively more expensive due to the highly-skilled nature of the job.
2) Translate your materials pre-event
If you do not require much interaction with customers during the event, a more affordable alternative would be to translate your materials beforehand.
Depending on the amount of content required for translation, this option can be more affordable than an interpretation service. Nevertheless, there are also limitations to this option. Materials will have to be prepared in advance to ensure that there is sufficient time for translation.
3) Try a translation device
With advancements in technology, translation devices are becoming more common.
They are available in many languages and are less expensive compared to hiring interpreters or translators.
While such translation devices do have their limitations, those on a budget can consider this option at your next event!
More information about our translation device rental here.
Alternatively, you can engage an events management company like Event21 to assist you with all your translation needs! We have staff that can speak English, Chinese, Thai, Vietnamese and Japanese. Reach out to us at global@event21.co.jp!
